Interview with Marcus Heed

An Interview with Marcus Heed, Content Manager at Gameday – the official app of the Swedish Handball Federation and many more.

Diandra
|
August 20, 2020
Marcus Heed is Content Manager at Gameday and Stagecast Expert. In an interview, he talks to us about the Stagecast Integration and the future of digital sports marketing.

What is Gameday all about?

Gameday is an app and digital content provider for sports teams. Our goal is to engage fans and make their experience the best we can. To do that, we need to keep feeding fans and supporters with great content - before, during and after games. Everything from good articles with the star players to Stagecast Moments for more interaction helps us to do so.

We also want to activate partners of the clubs and teams that are using our app. with Stagecast Moments, like the Classic Quiz Moment, which is presented by a big company, we can easily integrate these partners in the live experience and activate their brands.

"Sponsoring is all about monetizing attention of fans - but with players like Instagram, Netflix or snapchat, the competition for attention is rising. Clubs need to understand how to reach fans digitally and engage them where they spend more time today."

How did COVID-19 change marketing in the sports industry? 

It has been more important during the pandemic to use all the digital help we can get to reach out to fans. We haven’t been able to socialize as we used to before. So people are looking to follow their sport team and interact with other fans.

More than ever, now is the time for the sports sponsoring Industry to go digital. It's very important that it happens now– it's the future. Sponsoring is all about monetizing attention of fans - but with players like Instagram, Netflix or snapchat, the competition for attention is rising. Clubs need to understand how to reach fans digitally and engage them where they spend more time today.

Example how Stagecast is integrated in the Gameday Åhus Beach App


How did you find out about Stagecast and what convinced you to use it? 

We are working very closely with the Swedish National Handball team and we felt the need to activate the supporters and the fans digitally. As I said before, sports is more than the actions on the pitch. We want to activate the fans and Stagecast has been a great way to do that. There are many Moments to choose from. This summer we used the Classic Quiz and the Spinning Wheel Moment for our fans in several events and they loved it.

“Stagecast is a great product to work with. It is very flexible and offers customized solutions for Gameday and the teams and clubs we work with.”


How do you achieve content variety?

Before games, we have interviews and information for fans about players and the teams. And combined with the Stagecast Classic Quiz it is a great way to engage fans before the game. You can read about your team and star players and then compete in a quiz about them.

But there are many more Moments to choose from that are easy to integrate and help us to keep offering new content for our users. With the Stagecast Integration our product Gameday becomes more versatile. We can also offer more things in our app now that make sponsors happy.


How do you measure your marketing success?

Thanks to the Stagecast event analytics tool we have a good knowledge of how many people are using the app and the Moments. We know how many users were activated and can measure generated impressions per event and per Moment. These event analytics reports we then share with our clubs, teams and respective sponsors.

Is it easy for you to integrate Stagecast in your app?

Yes, definitely. We simply integrate Stagecast with a Webview. It has been no problem at all. I mean, in the beginning, it might takes a couple of hours to work yourself in, but after a while it feels very natural to work with the Stagecast solution.


Learn here how you can easily integrate Stagecast into your own fan app.