For Festivals & Sports Clubs: Sponsorship Value Increase

How to increase sponsorship value for event partners

February 21, 2020
Globally, live experience marketing and sponsorship spending are on the rise. As a matter of fact, between 2014 and 2018, total global sponsorship spending rose over 20%. Today, sponsors spend an average of $2.20 on activating sponsorships for every $1 spent on rights fees (Source: IEG 2017 Sponsorship Decision-Makers Survey)

Why? Brands realize more and more that true connection is not created by spamming online channels with marketing messages, but by building relationships with customers in real-life - ideally, in a space that matters to the individual, such as a music festival or during a game of an individual's favorite sports team.

Global Sponsorship Spending (2014-2018)

But as an industry grows and more demand has to be catered to, problems as well as opportunities arise. In a 2017 Sponsorship-decision-maker survey, the most valuable service properties can provide to their partners is help in evaluating whether the sponsorship is meeting its goals, according to survey respondents. Half rated such assistance a 9 or a 10 on a 10-point scale of value, with nearly the same number (46 percent) rating fulfillment reports equally valuable. Sponsors also showed increased interest in activation and leveraging ideas based on properties’ knowledge of their audiences, with the number of respondents rating such a service as highly valuable.

Most valuable services to Sponsors

Stagecast offers event organizers & sports club a perfect way to not only activate sponsorship brands, but to deliver new & measureable content to their audiences - content that is easily adjustable to the liking of the fans. With the post-event analytics report, Stagecast assists event organizers in communicating the ROO of sponsorship activation and eases conversations about post event Sponsorship fulfillment, thereby helping sports clubs & event organizers to earn internal buy-in at sponsoring organization.

Example: Stagecast Post Event Analytics Report